24 August 2011


During my daily "exploration" of the various on-line clothing stores and considering my passion for men fashion, I found the american brand Nom De Guerre, founded in October 2003, which adv. campaign I loved!
Nom de Guerre is a New York based creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi.
The collaboration of the members is driven by the theory that collective consciousness and collective reasoning is superior to that of the individual ego. The operating precept is to combine basic and diverse influences from art, fashion, and various New York City subcultures to create a composite culture and byproduct.

The group launched a clothing line that was based on intensive research of utilitarian design; the result was practical clothing with the look of high-end Army/Navy surplus and other functional garments. This study of uniforms, in particular, derives from an ongoing examination of what it is that cross culturally informs the design choices of non-civilian clothing.

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