The luxury brands are starting to be more and more involved in the internet. After social media/viral marketing micro site ‘The Art of Trench” by Burberry, it’s now Hermès that is copying giving it a shot with their newly launched ‘J’aime mon Carre‘. Surfing on the scarf trend, they created their own street style inspired photographs of ‘IT’ girls from London, Paris, NY and Tokyo. read more here.
‘le carré’ is the French name of Hermès signature silk scarf.